Draft (ROUGH) concept 1/10/2015:
- PHASE 1 DO YOU LOVE YOUR PROPANE TANK? (pre-contest, humorouse radio spots, and/or print)
- PHASE 2 EXPRESS YOURSELF CAMPAIGN
- PHASE 2 FACEBOOK POLL (pre-contest gauge public interest):
- "Should JS West Propane customers be allowed to paint their propane tanks under certain guidelines?"
- PHASE 2A HOME & GARDEN SHOW:
- SAMPLE (SMALL TANK) PRE-PAINTED; Demo for show anybody can spend time painting or putting on stickers they have pre-painted during the show. Opportunity to vote before contest rollout
- PHASE 3: Spot below runs on facebook, youtube, JS West site. Conversation is between the Tank (JS West(Tank) and the homeowners/family)
- Theme can become part of CURRENT Radio PACKAGE. Spots can follow current humorous themes, as a husband is lavishing too much of his free time on decorating a propane tank (or vice-versa).
- Do you love your propane tank? Fall in love with your propane tank. Make your tank part of the family.
Concept and Content, © 2015 Paul Bell, Marketing Solutions